Countertop Market Overview / Benefits of Granite Tile


Art Duy, founder of ArtStone LLC and developer of
the Quarazon panel system, is now training homeowners and fabricator’s in his
innovative approach to tile assembly. He has a plethora of business solutions for the
many challenges facing the homeowner and
fabricator, including a new online information transfer service. Over the last 13 years and 3,000 projects, the
success of the Quarazon panel system has been
proven Over the last 13 years and 3,000 projects, the
success of the Quarazon panel system has been
proven with a solid understanding of costs and production
levels. I look forward to sharing what I feel will be the future
of environmentally-friendly granite tile countertops. My goal with this presentation is two-fold; One, an
introduction to a new approach in building granite
tile countertops; And two, to create product awareness with my
training videos. This will stimulate business for you, the retailer and
material supplier, tapping into the laminate
countertop market segment that is six times larger than the
granite countertop market. market segment that is six times larger than the
granite countertop market. The laminate market in the United States,
approximately 360,000,000 square feet annually, The laminate market in the United States,
approximately 360,000,000 square feet annually,
0:01:26.066,0:01:26.000 can be penetrated with a lower priced granite
countertop that is preferred by a majority of
homeowners. First, let me tell you about our unique tile system. The Quarazon system is based on constructing tile
panels by placing the tile face down on a flat work
surface and attaching a substrate.
0:01:48.066,0:01:48.000 The panel is perfectly flat with seems barely visible.
0:01:52.066,0:01:52.033
0:01:52.033,0:01:52.000 This simple, yet new method of setting tile, solves
the challenges in traditional tile setting of tile
thickness variations,
0:02:00.033,0:02:00.000 stone tiles that are not perfectly flat, working on
uneven surfaces such as a group of cabinets and
setting tile on a liquid mastic that displace adjacent tiles or
settle. Our unique method of tiling upside-down allows the
fabricator to work with a panel and perform steps
that are not possible with conventional tile setting. They include; Tiles that actually touch one another
with a stone bonder instead of grout. Adjusting or bending a tile to create a perfectly flat
surface every time. Front edges that are perfectly smooth from one tile
to the next. Prebuild countertops prior to removing existing
counters. A process so simple that many DIY’s can
build and install countertops themselves. Less intrusive fabrication since countertops are
prebuilt offsite. Mass production of panel blanks can be done in
various sizes for future installations, saving even
more time and money.
0:03:03.033,0:03:03.000 Construct curved edges without facets. The Quarazon panel system truly has a positive
environmental impact: There are minimal startup costs that allowed tail
markets to be served locally; this eliminates a lot of travel.
0:03:22.066,0:03:22.000 An average of only 3 gallons of water is used in
polishing kitchen countertops.
0:03:27.066,0:03:27.000 The material waste factor is less than 3%. Use of approximately 1.2 kW of energy per day or $115 per year if polishing. No heavy equipment, such as a forklift emitting
fumes, is required.
0:03:42.066,0:03:42.000 The longevity of granite far outweighs laminate or
solid surface counters. New businesses can open with a minimal
fabrication tool requirement Shop space needs to be no larger than a single
car garage. Shop space needs to be no larger than a single
car garage. Single owner operators can service their local
communities, Single owner operators can service their local
communities, keeping dollars spent within that community. Small
businesses reinvest in their community and local residents can enjoy affordable countertops that
were out of reach to most homeowners in the past. Shops can vary in size from single owner operators
in small markets to new jobs created in larger
markets. Production is performed by individuals as opposed
to expensive CNC equipment. Retailers will benefit from penetrating such a large
market segment. Small and midsize retailers can be involved in
countertop sales. The materials used for tile countertops exceed
laminate blank pricing. There’s a higher profit margin in tile and related
materials than laminate blanks.
0:04:45.066,0:04:45.033 Laminate blanks are easily damaged when
handled in stores. Laminate blanks require more shelf space. There are new income sources for retailers such
as tile saws, hand polishers and more.
0:04:58.066,0:04:58.000 There’s an increase in sales of countertop related
products. I have also developed an innovative approach to
countertop information transfer. Fabricators and homeowners always face the
painful but necessary task of bidding. Fabricators and homeowners always face the
painful but necessary task of bidding. They both spend an extraordinary amount of time,
travel and money.
0:05:18.033,0:05:18.000 Now, the homeowner can simply go to the ArtStone
website and enter the project dimensions to
receive a number of bids. If they are requesting a bid for the Quarazon
system, they will also be given an immediate accounting of
tiles required. This is a great service for the retailer who is
frequently asked to calculate tile requirements. The client, even if they are considering other
countertop options,
0:05:42.066,0:05:42.000 simply contacts there selected countertop
company, gives them the project number and the
countertop
0:05:48.066,0:05:48.033
simply contacts there selected countertop
company, gives them the project number and the
countertop company can retrieve the project from our
database.
0:05:51.066,0:05:51.033 Dimensions and a layout are all that is required for
the fabricator to produce a bid. No one drove and the homeowner did not waste
time waiting for the estimator to arrive. Anyone with any type of countertop can produce a
bid based on documented information provided by the homeowner and stored in our
database. Our information transfer system is developing into
the first ever anonymous bidding system
0:06:15.066,0:06:15.000 and lead generator. ArtStone is excited about the
future of this online calculator providing a win-win
situation for the homeowner, fabricator and the retailer with additional income
possibilities.

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