Using recycled plastic to create shoes
Using recycled plastic to create shoes


THE NEW TREND SEEMS LIKE AN ECO-FRIENDLY IDEA BUT SOME ENVIRONMENTAL ADVOCATES BELIEVE IT WILL CAUSE ANOTHER ISSUE. (nats) IT’S TRENDY COLORFUL FLAT…. WITH AN ECO-FRIENDLY “SOUL.” “ROTHY’S” ARE MADE FROM OLD WATER BOTTLES, WASHED, AND CHIPPED…. AND SPUN INTO YARN… CO-FOUNDER STEVE HAWTHORNTHWAITE… SAYS IT TOOK HIM AND HIS PARTNER “FIVE” YEARS… TO GET THE BUSINESS OF THE GROUND: (SOT- Steve Hawthornthwaite/Co- Founder, Rothy’s) “neither of us had any footwear experience… any knitting experience.. we really had to go learn that all for ourselves.” THEY SAY THE SOLES ARE MADE OF “RECYCLABLE RUBBER.” AND BECAUSE THE REST OF THE SHOE KNITTED, THERE’S LITTLE WASTED MATERIAL COMPARED OTHER SHOES. (SOT- Steve Hawthornthwaite/Co- Founder, Rothy’s) “historically, you can end up with 30-40 percent waste on the factory floor.” ROTHY’S ARE PART OF A GROWING TREND.. PATAGONIA WAS ONE OF THE FIRST – TURNING PLASTIC BOTTLES IN POLAR FLEECE.. AND MANY COMPANIES NOW USE THEM TO MAKE POLYESTER (natsot – story of stuff project) “seems like a great solution right?” BUT NOT EVERYONE THINKS ITS A GOOD IDEA. (natsot) “when we look closer there are some real problems with this!” ENVIRONMENTAL ADVOCATES WITH THE STORY OF STUFF PROJECT – WORRY THE TREND WILL ENCOURAGE PEOPLE TO CONTINUE USING WATER BOTTLES. AND SAY THE TREND OF SO- CALLED DOWN-CYCLING IS KICKING THE CAN – OR BOTTLE – DOWN THE ROAD. BECAUSE EVENTUALLY THOSE SHOES AND SHIRTS CAN END UP IN A LAND FILL. THEY’D RATHER SEE COMPANIES USE SUSTAINABLE MATERIAL LIKE BAMBOO. (nats) AND WHILE ROTHY’S ADMITS IT’S SHOE WONT SAVE THE PLANET, THEY DO THINK IT’S A STEP IN THE RIGHT DIRECTION. THE SHOES COST BETWEEN 125-145 DOLLARS AND CAN ONLY BE ORDERED ONLINE.

Leave a Reply

Your email address will not be published. Required fields are marked *